WORKERS across Huddersfield are paying unacceptable rises in bus fares, it is claimed.
Liberal Democrat councillor Roger Battye appealed for a rethink by First, the town's biggest bus operator.
His plea comes after the company's decision to cut day returns from its fares last month.
People living in his Dalton ward were now paying 35% more to travel, he said.
Clr Battye added: "Each day they were able to get to and from work for £2.20. Now they have to buy two singles at £1.35 each.
"It's an extra £180 a year that Huddersfield workers will have to find from somewhere."
Passengers across Huddersfield were suffering, he said.
Clr Battye said some people would turn to their cars at a time when the threat of climate change meant more should be using bus or rail.
"We need to be making public transport the affordable option.
"Increasing the prices will just make the decision of whether to get the bus or take the car an easier one for many people," he said.
He has asked First to reverse its decision and is urging passengers to write to complain.
First increased many ticket prices last month, saying it would be introducing new promotional single and return fares on some town routes in Huddersfield to encourage travel over shorter distances.
Managing director Andrew Scholey said it had been 12 months since the last rises and they were necessary because of increased costs.