TOWN fans are set to get interactive with their favourite club.
A new communications system enables the club to send messages to fans who choose to receive them on their mobiles.
And at tomorrow’s game against Leyton Orient at the Galpharm Stadium it will also allow supporters to vote for their Man of the Match.
The service was launched by Town and Milnsbridge-based message4it.
The service kicked off at Town’s home game against Port Vale on November 3.
The Galpharm became the first stadium in the world to trial message4it’s SmartBoxes to transmit club offers, news and information to any Bluetooth-enabled phone left switched on within 100 metres of the stadium.
Last week, Town installed a SmartBox at the Sporting Pride shop in Cloth Hall Street.
Now fans passing the shop can pick up messages if they have Bluetooth switched on.
A club spokesman said: “With the Man of the Match vote, supporters can vote for who they think has been Town’s best player during the game.
“To avoid rogue voting and abuse of the system there will be an independent adjudicator keeping track of votes.
“A running total of the votes will be announced at appropriate times during the game, with a big announcement over the public address system and on the scoreboard at the final whistle.
“However, fans can still affect the vote until midday Sunday with the overall result being announced on the club website on Monday. The name of the overall winner will be texted to everyone who votes and one voter per game will receive a free gift.”
The spokesman said each text would be charged at standard network rate – which meant those with free weekend texts could take part for free.
Town said the system was designed to bring club and fans closer together.
It will not be restricted to match days, so fans passing the stadium or the shop at other times will be able to pick up their “messages”.
Other applications planned include supplying ticket details and match commentary.