A WELL-KNOWN fireworks manufacturer has brought its image bang up to date.
Standard Fireworks called in design agency 10 Associates to revamp its Guy Fawkes logo for 2005 - the 400th anniversary of the Gunpowder Plot.
A slightly sinister Guy - made out of fireworks - has been helping to sell the Standard brand for decades.
The new Guy has been given a makeover to add extra appeal to Standard's range of pyrotechnics.
David Worthington, managing director of 10 Associates, said: "Standard's Mr Fawkes has been a regular sight around the country for over 80 years.
"The anniversary provided an ideal opportunity to give him a makeover, keeping the design fresh for next years' season."
Andrew Fowlds, managing director of Standard Fireworks, based at Crosland Hill, said: "We've been making fireworks for over 100 years and the majority of sales during this time are thanks to the actions of Mr Fawkes.
"I think it's only right that we give the old man a makeover."
As part of the design brief, 10 Associates, based at the Media Centre, Northumberland Street, is re-designing the packaging for both Standard and the Standard-owned Black Cat product range.
The brand development includes point of sale material and adverts, which will be seen in Focus DIY, Makro, the Co-op and thousands of independent retailers across the country next year.
