A CHARITY which helps children with life-limiting conditions has got a new name.
It wants to ensure that what it is called incorporates the children it serves.
The West Yorkshire Forget Me Not Trust will now be known as The Forget Me Not Children’s Hospice as it awaits the opening of the £2.5m facility at Brackenhall at the end of this year.
Peter Branson, Chief Executive said: “We are really excited about the new brand and are looking forward to a new and exciting future for the charity.
“Our current brand ‘The West Yorkshire Forget Me Not Trust’ does not do this for us, and most crucially makes no reference to children. Therefore as we enter a new phase we have taken the opportunity to reflect this in our new brand.
“Our new logo is composed of multiple silhouettes of families and children that represent the Forget Me Not Children’s Hospice and those who we help.”
After more than a decade of helping hundreds of families across Kirklees, Calderdale and Wakefield, the charity must still raise over £2.5m per year to ensure they are able to meet demand.
In order to ensure cash is spent effectively, the rebranding will happen gradually on merchandise and at events in the coming months.
Clr Eric Firth, who has this year chosen the hospice for his Mayor’s charity, said: “The rebranding will help further facilitate the charity’s position as a marvellous service.
“The people of Kirklees have waited a long time for the new facility and I hope this will allow them to go from strength to strength.
“I also hope the support we have received so far continues and particularly if there are any businesses who want to support the Mayor’s Charity and thus help The Forget Me Not Children’s Hospice, I would urge them to come forward.”
As part of the re-brand the charity is also launching a new website, Facebook and Twitter sites.
Although the website will not be launched straight away the new Facebook andTwitter sites are now up and running.
www.facebook.com/forgetmenotchildrenshospice or via Twitter at @ForgetMNotChild
A text messaging service has also been set up to donate text ERIC11, then a space and the amount you want to donate to 70070. The service allows you to donate between £1 and £10.