SUPERMARKET giant Morrisons is to urge its customers to help save up to 50 million bags a month – by handing out a free reusable carrier to every shopper.
From today the UK’s fourth biggest supermarket chain will give away 10 million of the reusable bags made from 100% recycled material and larger than standard bags.
The chain has stores at Waterloo and Meltham.
The major new initiative, timed to coincide with the build-up to the busy Bank Holiday weekend, will also see shoppers offered the chance to buy Morrisons new multi-trip charity bag for just 10p, with a contribution going to Help The Aged and Childline, the company’s Charity of the Year partnership.
The aim is to encourage customers to use the reusable carriers on every shop, giving a potential saving of around 12m standard bags each week
A company spokesman said: “By encouraging customers to reuse their shopping bags we’ve already cut the number of bags by 110m – but we want to do more.
“We believe this new initiative could cut bag use much further – possibly by as much as 50m bags a month – and will help continue to reduce the environmental impact of carrier bags. By giving away these bags today, we can make a real difference for tomorrow.
“We believe that the best way to encourage our customers to use fewer bags is by offering larger re-usable bags as an alternative. Other measures we’ve brought in include providing cardboard boxes at our checkouts as an alternative.”