KIRKLEES Council is supporting this year's national Christmas anti-drink drive campaign which is being aimed at men under 30.
The 'Drinking Buddy' campaign aims to get its message home to men aged between 17 and 29 as statistically this group have the most drink-drive related crashes.
The campaign is encouraging groups to nominate a 'buddy', who will agree to stay on soft drinks all night and fulfil the role of designated driver and get their mates home safely at the end of the evening, whether it is a group of mates out at the pub or celebrating at their works Christmas party.
A 'Drinking Buddy' is the best mate you have in the pub is the theme.
Clr Khizar Iqbal, Cabinet member for Safer Communities, said: "We hear it every year the campaign slogan that drinking and driving wrecks lives and yet every year people still do it.
"Sometimes it is the driver or the passenger who is injured, but it could equally be a totally innocent person who is in the wrong place at the wrong time. "I hope the local pubs and clubs will get behind this new campaign and help to prevent tragedies at what should be a happy time of year."
Kirklees Council Road Safety Unit is sending campaign posters to all pubs and clubs.
For a free copy ring Freefone number 0800 731 8765.