A decades-old advertising poster for Heineken featuring Paul Daniels has reappeared - as if by magic - in Huddersfield.

The artwork has been discovered on the wall of a building at the junction of Lockwood Road and Albert Street in Lockwood – and brought back memories for Netherthong man Julian Stancliffe.

The advert shows the magician, who passed away in March last year, vanishing after drinking the beer – with the famous catchline “refreshes the parts other beers cannot reach.”

Mr Stancliffe, who works as an electrician, said the tiled wall was used to put up posters before a proper billboard was erected.

Old Heineken poster in Lockwood
Old Heineken poster in Lockwood

“I remember it because I used to go past it regularly,” he said. “The building used to be an electrical workshop. Now it’s the A1 Autocentre.

“When it was decided to put up a proper billboard they never took down the old poster. Now the billboard has gone and the battens are exposed along with the last poster put on the tiled wall.”

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Mr Stancliffe said the poster was a reminder of days gone by when roadside hoardings were allowed to advertise alcoholic drinks and tobacco products.

Paul Daniels reappeared in adverts for Heineken in 2001 – this time on TV. In one ad, Paul in white tie and tails serenades wife Debbie with The Carpenters’ song Close To You. The caption reads: “Buy a pint of Heineken or we’ll keep running this commercial.”

Do you know of any old beer advertising posters around Huddersfield? E-mail your memories and pictures to editorial@examiner.co.uk