Plans for a Christmas Market in Huddersfield hinge on a last-ditch funding appeal.
Local businesses who want to bring a nine-day event to the town centre say it can only happen if people back the project with cash.
But a crowdfunding appeal via social media has netted only a few hundred pounds on top of the original £1,000 donation and is well short of the £20,000 needed to stage an event.
The traders say if the target is not reached by the September 30 deadline, the Market will not go ahead.
If you want to make a donation, visit the Just Giving page.
Huddersfield Partnership, who hosted the hugely-successful Food and Drink Festival last month which attracted record crowds, say they cannot support the event this year as the timescale is too short.
Catering company boss Anthony Hegney, who came up with the idea, said: “The crowdfunding response has been a lot slower than we expected and hoped, and without the money there will be no market.
“The message went out that we needed the money to arrange insurance, toilets, lighting etc, but without it the Market will not happen.
“We have people who want to be involved but we need the financial backing. Kirklees Council is not able to help and I would urge people to get behind us.”
A spokesman for the organising group added: “Sadly with the exception of the Christmas lights switch-on this year, no other events are due to take place in our town. Following successful events such as the Food & Drink Festival and the Big Screen Weekends, we listened to the public’s pleas on social media for a Christmas market such as the ones in Leeds and Manchester.
Take a look below at Manchester's Christmas market in 2014.
“However, we can’t do it alone and are looking for support.
“This is all about giving Huddersfield an event at Christmas that they deserve. We have a beautiful area in St George’s Square and should be utilised for the good of the town. It is a proven fact that events such as this improve footfall in the town which is much needed especially at Christmas time.
“It’s about Huddersfield people owning this event, creating the opportunity for it to grow and become an annual fixture in the town.”
Karen Hobson, of Huddersfield Partnership, said: “With the success and expansion of the Food & Drink Festival this year, our small team are unfortunately unable to deliver a Christmas Market this year. As a non-profit organisation, it is essential that we have the resources to deliver a Christmas Market to the same high standard.
“With our funds being heavily ploughed into creating this year’s Food Festival, we believe that to achieve a wonderful Christmas event in such a narrow time frame would be unwise for us as an organisation, even though we would love nothing more than to support our town in this way.
“We are very supportive of events that take place within Huddersfield to maintain the town’s vitality however, we want to make it clear that we do not have any form of involvement in the proposed Christmas Market. But, be assured, we are exploring opportunities for December 2016.”
Take a look at our picture gallery from this year's Food and Drink Festival below.