HOLIDAY lovers are flocking to their local travel agents to reserve their summer fun.
In the middle of one of the coldest winters on record and increasing unemployment, Brits are shrugging off their winter gloom by booking some time in the sun.
And 2011 is set to be the year of the all inclusive break a survey of 2,000 adults has revealed.
The study by Travelsupermarket.com revealed nearly one in five holidaymakers (18%) would be looking for an all inclusive deal, up from 12% last year.
Kerry-Ann Furze, manager of Huddersfield’s Co-operative Travel, said she agreed with the survey and said business was going great despite the tough economic climate.
She said: “January is our peak booking season and we’ve started off really really well.
“Things are going brilliantly for us.
“There are loads of deals about with all the big tour operators and loads with low deposits.
“Most people are still opting for all inclusive.
“I guess that’s due to the amount of money they’ve got.
“People still want to get away but they’ve not got as much money as they used to have.
“With all inclusive they know they’re going to be fed and watered for a week even if they’ve got no cash.
“Destination wise it’s a bit of mixture but most people are going somewhere in Europe, such as Spain, Greece or Turkey.”
The study also claimed that nearly a third of Brits (29%) would be taking two holidays in 2011.
But Mrs Furze said that was not the case in Huddersfield.
She added: “If you take your regular working class family, I don’t think they take two holidays at all.
“They’ll usually pick one of the school holidays and take one summer holiday.”
Bob Atkinson, travel expert for travelsupermarket.com said: “Despite the tough economic climate and rising household costs most Brits are unwilling to give up their annual holiday.
“This comes as no surprise as we value our annual break way above many other items of expenditure.
“We are becoming much more savvy when it comes to booking and using the internet to trawl for deals.
“Value for money is what drives our choice in destination and holiday type.”
Mr Atkinson said Spain remained the top choice for British consumers along with Turkey, Morocco and the USA.
And he said the UK is set to become less popular in 2011 with the rise in VAT and continuing poor weather.