WORLD Cup fever has hit the shops of Huddersfield!
As Fabio Capello’s squad flies out to South Africa today, shops across the town have been decked out with flags, posters and ribbons showing their support for the England team.
Motorists, too, are doing their patriotic best with flags fluttering from countless cars.
Memorabilia ranging from air fresheners to sky lanterns are on sale in town, and with prices low, there’s no shortages of opportunities to show your patriotism this summer.
Poundland, in New Street, is stocking wigs, car flags, cowboy and bowler hats, and even socks.
Employee Tony Salmon thinks its the appeal of the World Cup that is helping sales.
“All people will follow the World Cup, and the stuff we have on sale in here helps show support to the country,” he said.
“I’ll be supporting England without a doubt, I’ve got money on them!”
The shop front of the Kirkwood Hospice in Byram Street is fully decked out in the cross of St George.
Manager Maxine Wallis said: “Our country is something to be proud of and hopefully the team will do well so the celebration will last longer!
“We have been saving our England stock all year round, and now it makes for a fantastic display.”
Card Factory in the Piazza are stocking a range of items including selling stationery, magnets and keyrings, that show support in a more understated way.
“People would not necessarily think of a card shop to show their support, but at this time of year World Cup fever is going round,” said store manager Jackie Lawlor.
If you don’t want to splash out on a replica England shirt, try Queensgate Market, where T-shirts were spotted for less than £10.
Cheaper options can also be found in the Market, where beach balls, horns and face paints can be bought for under a pound.
Wayne Boustead, of newsagents Town News, John William Street, said: “We are selling flags and magnets to help show your patriotism.”
There is even a range of football-themed lingerie being sold by Ann Summers in the Piazza.
Ladies’ referee kits, complete with red and yellow cards and a whistle, are on sale, as well as a ‘beer wench’ outfit.
Assistant manager Jen Heywood said: “We are jumping on the bandwagon a bit, but we are getting in the England spirit.”