HUDDERSFIELD’S pubs and bars are gearing up for a lively World Cup.

Traditionally the tournament sparks a massive boost for the beer trade and the town’s landlords have come up with their own schemes to get the punters in.

The Head of Steam at St George’s Square has even come up with a special menu with a distinctly English flavour.

Dishes include Peperooney Pasta, John Terryaki Chicken and Theo Wallcottage Pie which, despite the England manager Fabio Capello’s decision to drop Theo Walcott, will still be available.

Manager Ian Kilpatrick said: “We are showing all the games but in classic football style – it’s going to be a pub of two halves.

“We have four rooms and the games will be on in two of them so if you’re not such a fan it won’t be too much in your face.

“We’re a real ale pub too so we’ve got some specially made ones.

“They’re called They Drink it’s All Over and England Expects.

At the Bay Horse in Lindley, landlord Stephen Pyke is not hedging his bets. The pub has been turned into a shrine to England and there’s plenty of themed events scheduled.

He said: “We’re not only having a World Cup theme but a kind of music festival with live bands and even a disco with music that represents all the teams.

“It’s got an English theme though with a Michael Caine South African Job idea.”

The pub also has an innovative “passport” which could not only win people prizes but is also intended to raise money for local schools.

It costs £1 and the passport is handed in at half-time giving you entry into a half-time and full-time draw as well as entry into a raffle at the end of the game.

Stephen added: “The pub is a shrine to England and it is perfect for the football fan, but it’s been like that for weeks with the FA Cup and the play-offs.

“The Holland v Japan game on the 19th will be particularly interesting as there’s a Dutch side playing our pub team and they’re staying to watch it here. At its height the atmosphere in the pub can be like the terraces but people shouldn’t worry because we’ve got a section with only tables which we call the executive box.”

The tournament is a key target for brewers.

Young’s chief executive Stephen Goodyear announced he was “cautiously optimistic” about the year ahead and said he was hopeful that the competition would lead to a major boost in revenues.

England’s first game against the USA on Saturday could see a quieter night in some pubs however as a council-led initiative is throwing the Galpharm open to screen the opening encounter. The occasion is being used to spread a health message targeted at men.