HUDDERSFIELD Town chairman Dean Hoyle is to cycle to Wembley to help raise money to pay for for 1,000 kids to go to the game.
The former Card Factory boss wants 50 other riders to join him in the aim of raising £45,000 to help 1,000 youngsters attend the Play-Off Final on May 26.
The chairman recently cycled the 260-miles as part of the Pedal for Pound 3 challenge in aid of the Keep It Up appeal which raises money for the Yorkshire Air Ambulance and Huddersfield Town's academy.
He said: "I never wanted to see another bike again after cycling from Yeovil, but the pain has worn off. I guess I must be bonkers!
"Times are hard, so let's do it and raise some cash to bring football to local children who would otherwise have no opportunity to go to the game.
"We did it last year and it was a great day out - it brightened up the lives of the kids. Its 17 years since we were last at Wembley so these things don't come often and we want to make it special.
"To organise it and get the cash in will take some doing but it will be worth it; that's why it's only open to only 50 people. The club has lots of friends, partners and supporters. I hope they all chip in with donations and sponsorship and do their bit for the kids. Every pound helps."
Up to a maximum of 50 other riders will be able to join Dean on a first come first served basis with the highest priority given to those who have already been on previous Pedal for Pounds bike rides.
Departure will be Wednesday 23 May, with arrival at Wembley on Friday 25 May.
Each rider should commit to raise £500 minimum.
Those interested should email firstname.lastname@example.org to secure their place by 9am on Thursday, May 17.
If you wish to make a donation, please make cheques payable to 'Huddersfield Town Foundation Ltd' and post FAO Robyn Deegan.