Football fans will be urged to make a great save – by registering as organ donors.
For the third season running, Huddersfield Town are using one of their high-profile fixtures to promote the importance of organ donation with its Give and Let Live drive.
The club will use the televised home fixture against Blackpool on Friday evening to urge supporters to sign up for the organ donation register.
It follows the success of two previous organ donation drives at home games against Oldham Athletic and Bolton Wanderers.
Members of the organ donation and transplantation team will be at the John Smith’s Stadium to provide information and discuss the importance of signing up to the donation register.
The team have two honeycomb-shaped memorials for patients who have become donors in the entrance at Huddersfield Royal Infirmary and close to the accident and emergency department at Calderdale Royal Hospital in Halifax.
Currently, more than 10,000 people across the UK need an organ transplant. On average, three people a day die before they get a transplant because there are not enough organs available.
Supporters can register their interest by texting SAVE to 62323 for more information.
The Blood Service will also join the Give and Let Live campaign to urge people to register their interest in being blood donors.
Town chairman Dean Hoyle said: “Supporting the organ donation drive is very important as it can make a massive difference to the people directly affected.
“As a man with a family, I would ask everyone to think about how it could affect you and the people you love and I would urge everyone that can to register their interest.
“Over the weekend of our initial Give and Let Live fixture against Oldham, 9,000 people signed up to the organ donation register.
“Although we cannot attribute every one of those to our campaign, I certainly believe we made a difference and I hope we can do the same again this season”.