A YOUNG designer has landed a production contract for his finger-saving DIY device.
University of Huddersfield graduate Martin Jordan caught the eye of a major retailer at the New Designers Exhibition in London.
His product – Nail It – is used to hold a nail to prevent DIYers hammering their finger.
Now household retailer Wilkinson – the judges of the New Designers competition – have offered Martin, who was awarded a first class honours degree in product design, the chance to produce his new tool.
His product is a culmination of a year’s worth of research and design, concentrating on a DIY tool from a wide and extensive brief.
Martin explained: “My product, Nail It, holds a nail in place for you to hit into a surface.
“You don’t necessarily have to use a hammer; all this does is hold the nail in place.
“This was my major project. At the beginning of the year you get a research report. From there you do your own research on an area you’re interested in designing a product for, and you get to a point where you set your own brief at the end of it.
“My brief became ‘ensuring a sense of safety and security’.
“I managed therefore to select DIY tools as the area to design for, with production and industry sectors to develop into.”
Martin revealed he is already on track to produce Nail It with the manufacturing might of Wilkinson behind him.
“They asked me if I’d like to make a range of the product. Because I didn’t know they were judging I just lightly said, “Yeah of course I would,” without much consideration.
“What Wilkinson said was so great about my product was that when they asked me a question, I knew the answer: Why is it yellow? So it stands out and you don’t accidently step on it when there’s a nail in it.
“I’ll probably tweak it a little bit for future production though. I know there are some flaws in it.
“To be honest I’ve over-engineered it; I’d probably simplify it for manufacturing purposes. Hopefully by next year it will be in the shop on the shelf.”