DIGITAL cameras have made life easier for the casual photographer – you just point and shoot.

But for purists, who want a more involved experience and potentially better results, it has to be an old fashioned film camera.

That’s why a pair of Huddersfield University students have launched a store selling analogue cameras.

Nick Parker and Tom Horton, both 22, established West Yorkshire Cameras online last year and, with the help of Huddersfield University Enterprise Team, have now opened a shop at Queensgate Market.

The pair will be running the store until May when they open a shop at the Packhorse Centre.

They are the latest university students to benefit from the scheme to promote young entrepreneurs.

It is also a project backed by Kirklees Council who are anxious to do all they can to promote Queensgate Market Hall.

Nick and Tom, who have been interested in photography for five years, also sell film cameras and accessories online at wycameras.com

The oldest camera they’ve sold so far is a Rolleiflex, made by Franke and Heidecke in the 1920s.

The most expensive camera they’re selling is a Rolleiflex 2.8F for £1,399.

But aside from the rarity and monetary value what is the appeal of film photography?

Photography enthusiasts say analogue film produces warm, organic tones that digital film can’t reproduce. They can also be blown up to huge sizes without the loss of definition.

Nick, who is taking a sabbatical from his degree in business management, says: “It’s partly using the camera and setting everything yourself. It’s more engaging and you have more control.

“There’s not that many areas of technology from 100 years ago that you can use and get as good, if not better, results than with today’s technology.”

While digital cameras are here to stay he believes there will always be a market for their film predecessors.

Nick adds: “Market trends indicate there’s an increase in the use of film cameras.

“The old cameras are all metal and are really solidly built.

“There’s a coolness to it. Some of the cameras look like works of art”.