A YOUNG entrepreneur has struck a chord with a worldwide audience.
Musicians from several countries are sending in orders for his unusual guitars.
University of Huddersfield student, Ben Parr, 20, could be one the youngest designers in the world to manufacture his own instruments.
Ben developed the idea for designing guitars after creating plectrums from unusual materials.
Ben, who is a guitarist in the Yorkshire rock band Ruin, said: “We were just walking through a field and my dog kept bringing back animal bones.
“I sanded some down to make plectrums then found someone to manufacture them.
“I didn’t think they would be very popular but they were.
“I then started thinking about designing guitars.
“I have played the guitar since I was big enough to hold one.
“I come from a musical family. My dad played the drums.
“I wanted to design a guitar which had a low key range, so essentially you don’t need a bass guitar.
“The guitars I have produced have seven or eight strings instead of six so it improves the range.
“It’s kind of like having the range of a grand piano but for a guitar.”
Ben, who is in his final year studying broadcasting, has already received orders for his creations from across the world and is hoping to set up a stall in Huddersfield.
He is also in talks with potential suppliers across the UK.
He added: “I set up the Loki Facebook page and it links to the website to order products. It has had over 1,000 likes in six months so I am really pleased.
“I have also tried to keep the costs low – around £400 – so they are affordable for a wider range.
“I think social media is undervalued for business but it has been really valuable for me to help launch Loki.
“The guitars are made in Korea and use natural wood and metal.
“They have a good quality finish and are at a low price compared to others which are around £2,000.”
Ben hopes to focus on his business in tandem with the band, when he finishes his studies in April.
Log onto www.facebook.com/lokiguitarsandaccessories