YOUNG people are being challenged to make a road safety film suitable for use on the internet.
They are encouraged to enter a contest called In The Can.
The competition is open to anyone under the age of 21, working on their own or in teams, or on behalf of their school, college or university.
There are two £1,000 first prizes and two £250 runner-up prizes for the best entries.
Kirklees Council is among 23 councils taking part in the campaign.
Clr David Sheard, Cabinet member for Environment and Transportation, said: “Instead of creating a new road safety campaign about the risks and dangers facing young drivers and their passengers, we’ve decided to throw down the challenge to young people themselves.
“We think that, potentially, they have the best insight into how their peers think about driving and road safety – and the best way to get messages through to them”.
He added: “Over 10 years Kirklees has had a 22% drop in the reported number of people killed or seriously injured on the road, but the rate for young people remains too high.”
The competition runs until April 2010.
Details from www.inthecan.org.uk