Like students all across the country, money was tight for Matt Holmes.
But the creative-thinking barman from Scholes and two of his university chums didn’t let that put them off.
They managed to secure VIP treatment on a dream holiday to the remote but stunning wilderness of Iceland.
And the promotional film they produced in return for a whole host of experiences is now proving a hit on social media.
Matt, 19, who works part-time at Scholes Cricket Club, is studying creative marketing at the University of Lincoln.
He and his friends, Tom Watkins, of Stratford upon Avon, and Carys Thomas, of Cardiff, certainly showed their creative skills when they managed to persuade an Icelandic tour company to sponsor their eight-day adventure.
The trio paid for flights and a hotel, but every expedition and every trip they made was free.
And that included a flight in helicopter, snorkelling, quad biking, whitewater rafting and glacier treks.
The promotional film, entitled Iceland – Made For Adventure is now on YouTube and has delighted the trio’s sponsors, Nordic Visitor, of Iceland.
Matt,a former Holmfirth High and Greenhead College student, said: “We’re students on our second year so we don’t have a great deal of money.
“I had always wanted to go to Iceland so we contacted as many companies as we could think of, offering to produce a promotional film for them.
“Nordic Visitor were very keen so we flew over and it was brilliant.
“We filmed and photographed everything we did and there was some stunning footage.
“ It cost each of us about £440 for the flights and accommodation but we were treated like VIPs. It would have cost hundreds of pounds more to do what we did.
“Iceland was as stunning as I expected with some amazing natural scenery.
“The company are delighted with the film and it has gone down very well.
“What next? I’m afraid we have to knuckle down to a lot of hard work on the course but who knows about next summer?”