MARKETING experts are doing battle next Tuesday – to cook up a winning strategy for a Huddersfield-based charity.

Two teams of seven marketeers are going head-to-head at the George Hotel in St George’s Square, Huddersfield, in a bid to raise the profile of the Forget Me Not children’s hospice.

The charity provides support for children with life-limiting or threatening conditions – and its drive to create a new hospice at Brackenhall means an urgent need for extra funds.

Each team is presenting its strategies to an audience of business people from across Yorkshire and – in the true spirit of TV’s Ready, Steady, Cook – the audience will decide the winner.

The evening also includes a charity auction for gifts donated by more than 20 firms. The auction will be officially started by Kirklees Deputy Mayor Christine Iredale. The trust is one of this year’s mayoral charities. The auction host is Mandy Barwick, of Bibis Restaurant in Leeds.

The event has been organised by Edward Ryder, director of Otley-based Biskit Marketing and co-ordinator of the Yorkshire Marketing Mafia, part of the 7,000-strong Yorkshire Mafia group of businesses, who first began networking on LinkedIn.

Local support has been provided by Sinéad Sopala, of Huddersfield law firm Ramsdens Solicitors.

Trust chief executive Peter Branson said: “It is great that so many people again are giving their free time and donations to support us. We are truly moved.”