MEET Ryan Rules – or Mountain Dew, as he now wants to be known.
The 18-year-old, from Milnsbridge, is such a fan of the soft drink he’s applied to change his name by deed poll.
He said: “I never like to think of myself as an everyday person.
“You hear about people doing crazy things and they are usually remembered in a positive light.
“I’m known as Mountain Dew guy at college. You could say it’s verging on an addiction.”
Mountain Dew was withdrawn from UK shelves after two years in 1998 because of a lack of demand.
Ryan, who is studying video game design at Huddersfield New College, was at the forefront of an online campaign to bring it back.
Last year Pepsico responded to demand and relaunched the drink as Mountain Dew Energy in the UK.
The company’s marketing bosses then invited Ryan to become an unofficial ambassador for the drink after hearing about his fanaticism.
The teenager said he now spent up to four hours a day promoting the drink through online videos and message boards.
“I do my college work the best I can and have been told I’m on course to do well,” he said.
“I try not to let it interfere with the rest of my life.”
Ryan, who hopes to go to university in September, is up against about nine other people in a competition to be the drinks company’s best ambassador.
He hopes his name-change bid will be enough to win him the prize of a six-month supply of Mountain Dew and £1,000 in cash.
“Everyone has to have a bit of their personal life which makes them different. I guess this is mine,” he said.
“With me starting university next year, the £1,000 would really help with tuition fees.”
But he admitted his family were still in the dark about his plan – and his girlfriend, Anastasiia Teftyuyeva, had expressed reservations.
“She’s not too keen on the idea,” he said.
Last year the UK Deed Poll Service issued 54,000 deed polls, 10% more than the previous year.
Among the reasons for name changes were women who needed a deed poll to revert to their maiden name after divorce, people who were embarrassed of their name, people who fell out with their family and transsexuals who wanted a name to match their new gender.
What’s in a name? Some of 2010’s wacky name changes:
Michael Foulkes became Monkey Skunky
Martin Bland became We Beat The Scum One-Nil
Richard Smith became Stormhammer Deathclaw Firebrand
Tracie Koziura became Rebel Wolf
Laurie Atkinson became Blazing Inferno
Samuel Dance became Blue Lightning
Sonya Perkins became Raven Mad
Simon McMahon became Bootsy Dude McGroovy McMahon
Kirsty Jenkins became Missy Pixie Bubble
Matthew Bell became Matches Bowie Malone