A TRANSPORT company wants Examiner readers to name its new lorries.
The Pink Link at Netherton aims to follow haulage firms like Eddie Stobart and James Irlam in giving each of its distinctive, rosy-coloured vehicles a name.
And it wants competition entrants to help them christen 10 new ones.
The Pink Link has just been voted Kirklees Business Of The Year.
Eddie Stobart lorries have long featured girls' names on the front of their cabs.
This has helped the firm gain cult status - and a fan club of more than 25,000 members.
James Irlam also attracts spotters for its hundreds of lorries featuring the names of English towns.
Now, Pink Link bosses Richard Allen and Vicki Davenport aim to follow suit with their new vehicles, which have fuchsia-coloured cabs. The themes are up to you.
A digital camera and vouchers for Alton Towers are up for grabs.
Vicki says: "We've just taken delivery of five new 44-tonne tricks and five new eight-tonne trucks and we'd love some help in naming them.
"We're celebrating their first successful year after a management buyout in May, 2003, so now is a really good time.
"We think it will be good fun."
The business has gone from strength to strength and has seen a 22% growth in its pallet distribution over the last 12 months. The firm specialises in small consignments across the UK.
Staff and drivers will help with the competition judging.
THE PINK Link has two sets of five lorries to name - and aims to choose two winners.
Entrants must pick a category for their names - which could be anything.
They then need to think of five monikers.
For example, you could choose fruit as a category and single out peaches, kiwi, bilberry, cherry and clementine for the names.
The company will thenhave lorries named under two separate themes. The names will be painted on the front of the lorries.
Name, address and telephone number, and ideas to Vicki Davenport, The Pink Link, Lower Crosland, Netherton, Huddersfield HD4 7DQ or go to www.thepink link.co.uk by the end of July.