THE new owner of Foster's lager in Europe has wasted no time in unveiling plans for the brand's first major UK launch in more than 10 years - a citrus-flavoured lager. Foster's Twist will go on sale after soccer's World Cup, which finishes on July 9. The new drink will be backed by a multi-million-pound advertising campaign, said brewers Scottish and Newcastle. The move comes just days after S&N paid £309m to Melbourne-based Foster's for the trademark throughout Europe, the Russian Federation and Turkey.
New Twist for lager drinkers
THE new owner of Foster's lager in Europe has wasted no time in unveiling plans for the brand's first major UK launch in more than 10 years - a citrus-flavoured lager.
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