TWO of Britain's Olympic cycling team are backing a West Yorkshire safety campaign.
Road racer Nicole Cooke, from Wales, and track cyclist Jamie Staff, of Ashford in Kent, have teamed up with the Government's Think road safety campaign, to encourage young riders in West Yorkshire to use their heads and wear helmets.
Nationally, nearly 50 child cyclists were killed or seriously injured each month of 2003.
Although casualty rates for children in all types of road accidents are coming down, last year, 171 children were killed and 3,929 seriously injured on Britain's roads.
On West Yorkshire's roads, there were 166 child cycle casualties in 2003, with 27 killed or seriously injured.
Peter Hemming, Wakefield Council's travel awareness manager, said: "There are still too many children being killed or seriously injured on our roads - despite the overall reduction in casualty rates.
"Something as simple as wearing a helmet could help save a life, or prevent serious head injury. I would urge young people when out on their bikes to wear helmets at all times," added Mr Hemming
And Nicole said: "There is nothing better than being out and about on my bike, especially in the summer.
"But it's easy to forget that drivers don't always see you, even if you can see them.
"I wear a helmet every time I ride my bike, whether I'm on the road or the racetrack.
I'm giving my support to the Think campaign, to try to encourage more young people to do the same," she added.