Police will tweet about people stopped on suspicion of drink or drug-driving in West Yorkshire as part of a campaign to cut the number of rogue motorists in the run-up to Christmas.
Throughout December, police officers will disclose details on Twitter and on the West Yorkshire Police website, including when and where motorists were pulled over for the alleged offences.
The details will include the age and gender of the offending driver as well as the location.
Those who are charged with drink or drug-driving offences can then expect to be publicly “named and shamed” as part of the force’s joint Christmas offensive.
‘It’s not worth the risk’ is the message behind the festive crackdown, which officially launches today.
The publication of each charge made in relation to drink or drug driving will be a first for West Yorkshire Police and will see the details posted onto a special section of the Force’s website each weekday morning. Further updates and news regarding this year’s campaign will also feature on the Force’s Twitter account: @WestYorksPolice using the hashtag #NotWorthTheRisk.
Insp Joanne Field, who leads West Yorkshire Police’s Roads Policing Unit, said: ‘‘Driving while under the influence of drink or drugs is always a significant danger, but at Christmas the risks are even more prevalent with darker nights, bad weather and sadly, more people taking the risk by drinking and then getting behind the wheel.
‘‘Each year we stop hundreds of people who are clearly not in a fit state to drive through drink or drugs. The 2014 campaign is about hammering home the message that on a daily basis people across West Yorkshire are risking theirs and other people’s lives and that drink driving has extremely serious consequences.
‘‘The effect of a drink driving conviction can be devastating. In my time as an officer, I have seen people lose their job, career and marriage. If you’re going out to drink any amount please leave your car keys at home. It’s simply not worth the risk”.
Last December, West Yorkshire Police arrested 189 people for drink and drug driving related offences. There were 157 men and 32 women and the arrests were made across the county: Leeds 70, Bradford 42, Wakefield 28, Calderdale 19, Kirklees 30
Most people were arrested between the hours of midnight and 1am on a Sunday. The most common age range for those arrested was 25 to 34.
Meanwhile, Huddersfield-based safety charity Brake has called for zero tolerance.
The charity has made its “Not a drop, not a drag” appeal to drivers.
Julie Townsend, deputy chief executive, said: “As a charity that supports bereaved and injured road crash victims, we witness the suffering that drink and drug driving inflict, and appeal to everyone to help put a stop to it.
“Drink and drug driving deaths and injuries are cruel and needless, ending and ruining lives and leaving traumatised families to pick up the pieces. If you’re driving home from celebrations this festive season, it’s vital you take your responsibility for people’s safety seriously, and stay completely off booze and drugs”.