Old soldiers went on parade to sample a new beer brewed to raise funds for the Poppy Appeal.

Members of Huddersfield Army Veterans Association mustered at the premises of Small World Beers in Shelley.

There they tried out the new ale called Eleven – a reference to the signing of the Armistice at 11am on November 11, 1918, which ended the First World War.

The striking pump clip for the beer features an evocative image taken by Ernest Brooks of soldiers of the East Yorks Regiment in 1917 marching up to the front during the Battle of Broodseinde, near Ypres.

Brewery owners Pete Forder and Dave Hill have pledged to donate 10p from every pint of Eleven sold between now and Armistice Day to the Royal British Legion Poppy Appeal.

The offer follows a similar commitment made last year by the business partners in relation to the brewery’s premier beer, Barncliffe Mill Bitter.

Some 4,250 pints of Eleven have been brewed using water from the brewery’s own bore hole, 10 kilos of hops and 400 kilos of maris otter malt from maltsters Thomas Fawcett & Sons Ltd, of Castleford.

The beer will be on sale at up to 40 pubs across West Yorkshire.

The Woodman Inn at Thunderbridge, a keen supporter of the brewery, will also donate 10p for every pint of Eleven sold over the bar – as it did last year with Barncliffe Mill Bitter.

Mr Hill said: “The Poppy Appeal is our chosen charity. We raised more than £340 last year, but this year we have brewed a specific beer. It was good to meet the army veterans who enjoyed their afternoon with us.”

David Woodhead, of The Woodman, said: “The beer is similar to Barncliffe Mill Bitter but is slightly lighter. It’s a real good Yorkshire ‘hoppy’ ale. The old boys couldn’t wait to try it. We even had them singing Bless ‘Em All by the end!”