PEOPLE in Huddersfield are being urged to back a new step in its Full Stop campaign to stop child abuse.
New research suggests an estimated quarter of a million adults failed to act on their suspicions of child abuse over the past ten years.
The findings are released today as the NSPCC launches its latest campaign "Talk 'til it stops", which calls for people to talk to each other if they are worried about a child or young person.
The quarter of a million figure is based on a BMRB poll across the UK.
This shows one in nine adults have feared a child known to them was being abused 31% in the last 12 months.
Six per cent of those respondents said they did nothing about their concerns equivalent to more than 250,000 adults in the UK.
The research also shows that while nine in ten adults did act on their concerns about a child they know, 68% of those found it difficult to do so.
The main reasons were:
* Being unsure whether abuse was actually taking place.
* Not knowing the right thing to do or what would happen. lHaving worries about the consequences for the child.
More than 40,000 homes in the Huddersfield area will receive a new Full Stop pack.
It contains the UK's largest ever survey on public attitudes to child abuse and will help prepare people to deal with child abuse concerns.
It will include two simple advice cards one to keep and one to give to a friend.
Gordon Ratcliffe, divisional director for the NSPCC in the North, said: "In the next ten years millions of adults may come across children they are worried about.
"In fact, it is likely that each of us will either know a child we suspect is facing abuse or know someone who does.
"Most people will talk to someone if they have concerns about a child, but they need more help in knowing how best to do this."