A ROAD safety charity has released a series of hard- hitting images in a bid to deter festive drink driving.
The Campaign Against Drinking and Driving (CADD) has produced its own shocking anti-drink drive adverts.
Three images recreate scenes of road traffic incidents using Christmas themed items.
They picture cars smashed into a Christmas present, a bauble and a Christmas cracker.
It is the second year the charity, which has recently moved to Mirfield, has come up with its own stark warnings after the government decided to stop producing a Christmas television campaign.
The “Think! don’t drink-drive” campaign budget was £3.4m in 2009, but the fund was slashed by the Department of Transport last year and has not been reinstated.
Charity founder, Carole Whittingham, said: “While we at CADD enjoy the festive period as much as most other people, we are acutely aware that as more alcohol is consumed during this period some individuals believe that alcohol does not affect their ability to drive.
“This misconception can and does lead to fatal results not just to the drunk driver but to other innocent people.
“The hard fact is the consequences of drinking and then driving ensures that some people will not be celebrating another Christmas or New Year.”