YOU'VE heard of "cash-back" - now it's "tache-back" time.
Huddersfield man Simon Netherwood is growing a moustache for charity.
The 29-year-old, from Edgerton, has pledged not to shave his top lip until October 1.
Simon, who works in the media, says: "I'm going to give it a whirl. I don't know whether I can grow a full Lord Kitchener by the end of the month.
"But I think I've got enough testosterone to get something growing up there. I'm filled with dread. But I'm curious, too. I've got sponsors - so there's no backing out."
Simon lists Terry Thomas, Lord Lucan and Prince in the movie Purple Rain as his favourite moustached icons. Other celebrated tache-cultivators include Groucho Marx, Charlie Chaplin and David Bedford.
Simon's efforts are in aid of the Everyman Cancer Research Institute charity, which is asking men to grow a tache to raise cash.
Simon will chart his progress at www.justgiving.com/ned. You can also give online at this site.