A BANANA-eating bonanza was celebrated in Holmfirth.
These staff from the Co-op store at Market Street went bananas at the start of Fairtrade Fortnight.
The event marked the retailers announcement that it will sell Fairtrade bananas in all of its 3,000 food stores for the first time.
Holmfirth Co-op manager Steven Cooper said: "We don't mind making monkeys of ourselves if it helps to promote this a-peeling initiative and encourage many more shoppers to support Fairtrade."
More than 25,000 staff across the country took part in the simultaneous eating bonanza at 10am on Monday.
The Co-op, which introduced Fairtrade bananas in 2000, sells around 22m fruits. This is expected to jump to 43m within a year when they go on sale in stores nationwide.
The Co-op has built up strong relationships with producers in Ghana, Ecuador, Costa Rica and the Windward Isles. They receive a guaranteed price for their bananas and a social premium to fund vital community projects.
In 1992 the Co-op was the first big store to embrace Fairtrade by stocking Cafe Direct.
* Dewsbury MP Shahid Malik had pledged to wear a new Fairtrade cotton T-shirt in Westminster during Fairtrade Fortnight.