PEOPLE have to face up to an uncomfortable truth - fires could happen in their own homes.

Research has shown that more than nine out of 10 people believe a fire will never happen to them and so take few fire prevention measures.

But a new Government fire safety campaign aims to shock people into realising that they could experience the terrible aftermath of a serious house fire.

It aims to encourage people to make their homes safer.

The campaign's theme is "A fire doesn't have to kill you to take your life". It highlights the possible devastating emotional and financial effects a house fire can cause.

Fire crews go to 50,000 accidental house fires in the UK every year.

In the year to the end of March there were 312 in Kirklees.

Nationally, fires have killed more than 350 people and left a further 11,000 hurt.

To support the campaign, a fire prevention handbook is available which will provide sensible, clear and comprehensive fire safety advice.

The safety pack includes a life-saving checklist so people can make sure they are doing all they can to prevent a blaze in their home.

West Yorkshire Assistant Chief Fire Officer Simon Pilling said: "In West Yorkshire last year we attended over 2,000 house fires, which will have resulted in tragedy and loss to many families.

"Most people think it will never happen to them, but fire could happen to anyone.

"The simple actions people can take to prevent fires will protect not only the lives of the ones they love, but also the precious possessions we all keep within our homes."

People can ask for copies of the handbook by calling 08456 087 087.

The campaign is on the internet at www.firekills.co.uk

West Yorkshire's fire service also offers free home fire safety checks. Ring freephone 0800 587 4536.