YORKSHIRE is bucking the trend as a tourist destination, says a new study.
Research by Yorkshire Tourist Board (YTB) found more visitors were flocking to the white rose county.
YTB says the success is partly due to the Make Yorkshire Yours campaign which aims to raise awareness of the county’s attractions across the UK.
Popular destinations near Huddersfield include the National Coal Mining Museum and Last of the Summer Wine setting Holmfirth.
Figures showed 60% of those prompted to inquire about Yorkshire made a booking, compared to 53% in 2006 and 54% in 2005.
Tourist spending per head on trips increased from £447 to £588.
YTB marketing director Joanna Royle said: “This is a significant economic increase with businesses benefiting from a total of £43.5m in visitor spending.”