HUDDERSFIELD firms are failing to make the most of social media, according to a survey.
Despite having access to the likes of LinkedIn and Twitter, just 2% of small and medium-sized companies in the town use them to generate new business prospects, it is claimed.
But 27% of them use it to communicate with their own staff.
The study by network operator TalkTalk Business found that 44% of firms in Norwich viewed social media as the most important channel for business against just 9% in Edinburgh and Glasgow.
Some 45% of SMEs in Huddersfield said they were not confident using social media. Those in the North East were the most confident at 69%.
The top five cities when it comes to confidence in using social media are Newcastle, Manchester, London, Belfast and Birmingham.
The least confident were firms in Bristol, Edinburgh, Nottingham, Sheffield, Liverpool, Dublin and Glasgow.
Paul Lawton, managing director of TalkTalk Business, said: “Social media can prove invaluable as a new business tool, so it’s worrying to see that so few SMEs in Huddersfield are embracing it.”
He said: “There’s certainly scope for more SMEs to be educated on how social media channels can be applied to business.”