INSURERS launched a campaign today to highlight the rising death toll among young car drivers and passengers.
Total deaths on Britain's roads fell 8% last year, but fatalities among 16 to 19-year-old drivers and passengers rose 12%.
The Association of British Insurers
director general Stephen Haddrill said: "Reducing accidents involving young drivers should be the number one road safety priority for Britain.
"Research carried out by the insurance industry shows that teenage drivers are 10 times more likely to be killed or seriously injured while driving than motorists in their 40s."
He described the 12% rise in young drivers' deaths last year as "shocking".
He said: "The Government should now make young drivers their top priority in their campaigning and advertising about road safety."
"Other countries have imposed greater restrictions on teenage drivers and we may have to adopt these if we don't make quick progress."