Everything has got a little bit groovy at a first ever 60s festival.
Hippies, mods and rockers and even Elvis have taken over the streets of Brighouse , which has been sent back in time to the era that swung.
Taking place both today and tomorrow, thousands have already come out to celebrate the best of the era , from Lambrettas, to live music and the fashion.
It has put a special twist on the annual spring food and crafts market , which is being held in the town centre at the same time.
There may not have been a heat wave on the first day of the event but dancing was in full swing at the main stage on Bradford Road, where Elvis and a host of tribute acts have been performing the classics from Martha Reeves to The Who.
Another stage was at Thornton Square, while classic vehicle fans were in their element at the scooter and car displays held at the Bethel Street car park and on Bethel Street.
It has been organised by the Brighouse Business Initiative, the same group who organise the crowd-pulling 1940s weekend each June.
One of the organisers, Steven Lord, has already promised that it will return next year.
"We've been planning this for six months and we're really pleased with it.
"People in the town wanted a 60s festival.
"It was an age of fantastic music and they wanted it because a lot can still remember that generation.
"The cars have been provided by Yorkshire Thoroughbred Cars and it's great to see that some people have dressed up.
"Hopefully there will be even more tomorrow."
All town centre roads have been closed for the event, which will also run from 10am to 4pm tomorrow.
Everything from German bratwursts and art to locally made jam and bread is on offer at the dozens of stalls that are set up in areas including Commercial Street, Market Street and Park Street.
Revellers Sue Gamble and Dave Whiley came dressed in their best flower power costumes, complete with curly wigs and tassles.
"We never like to miss a chance to go all out and dress up", said Sue, from Brighouse.
"They're very easy outfits to wear, apart from the tassles which keep going everywhere.
"We like to come to the market too so to have both on at the same time is great.
"It's been a lovely event."