A 14-man team took on the 300km challenge of cycling from London to Paris for a Huddersfield charity.
And the Mamas & Papas Tour to France 2013 was a huge success, raising £10,000 for the Forget Me Not Children’s Hospice in Brackenhall.
Mamas & Papas, which was founded in Huddersfield almost 30 years ago and continues to operate from the area, has supported the Forget Me Not Children’s Hospice for a number of years through a range of fundraising ventures.
Last year, a determined team raised over £25,000 through the Mamas & Papas Coast to Coast Cycle, meaning that over £50,000 was donated to the charity from the company in 2012 alone.
The latest group of hardy bikers cycled 105km from the firm’s London store to the South coast town of Newhaven on day one before sailing to Dieppe in Northern France on day two.
The third day consisted of another gruelling 105km ride to the beautiful area of Beauvais before completing the challenge on day four with an 84km ride to the French capital of Paris.
Kate Goldring, partnership development manager at Forget Me Not said: “The support we receive from Mamas & Papas is truly amazing and we are eternally grateful for all of the help.
“Like ourselves, M&P have children at the centre of everything they do and their relationship with us is truly a perfect fit.
“Cycling over 300km in just four days is a real challenge to a person’s endurance, both mentally and physically. We are all extremely proud of how well the riders have done. It was a truly amazing effort.”
Among the team of cyclists was charity trustee Tim Marsden, who completed cycling the length of France just last month.
Tim said: “I must be a glutton for punishment after my recent adventure across France but the Mamas & Papas team can be very persuasive.
“When it’s for such a great cause who could say no?”
As well as participants from Mamas & Papas, riders also signed up from a number of other businesses including Pinsent Masons, Lloyds Banking Group and Meehan Corporate Consulting, all eager to show their support for Forget Me Not.