CALL centres in parts of the UK are booming because of increased dissatisfaction with services offered in foreign offices, according to a new report today.
More than 60,000 people are now employed in the industry in Scotland, with 20,000 in Glasgow alone, confirming the popularity of the Scottish accent with telephone customers.
Recruitment firm Office Angels said 160 companies now have call centres in the Glasgow area, fuelling recruitment for outgoing and articulate workers.
Firms recognise the "calming and trust-building" effect of a Glas- wegian accent, said the report.
Fraser McLeod, operations manager of Office Angels, said: "The perception of call centre work doesn't match the reality. It's a dynamic industry that's evolving rapidly, and the right individual can progress quickly, with lucrative rewards.
"Glasgow is the UK's call centre hub and for people looking for a new challenge, opportunities abound."