BARS in Huddersfield are being told they risk losing students as customers if they fail to sign up to a new scheme aimed at better standards.
The university students' union said it would refuse to endorse clubs and pubs which were not a part of Best Bar None.
Police set up the scheme after a survey showed a significant proportion of crime was related to poorly-managed licensed premises.
Venues will have to demonstrate how they tackle security, binge drinking, drugs, theft, safety and prevention of public disorder.
Gary Barlow, bars and catering manager for the students' union, said: "We will provide information about licensed premises across Kirklees to help students make an informed decision regarding their personal safety.
"The students' union, which is also accredited to the scheme, is underlining the importance of safety to its members not just on campus but in the wider community.
"We continually review our safety procedures and raise awareness of the dangers of binge drinking and drink spiking. We believe that these standards should be echoed by outside venues."
A list of accredited bars will be included by the students' union in welcome packs given to first-year students.
Students will only be recommended bars, pubs and clubs that take the safety of their customers seriously.
Clr Andrew Marchington, chairman of Kirklees Safer Communities Partnership, said: "We would urge more licensees to join the scheme to reduce alcohol-related anti-social behaviour, minimise the harmful effects of binge drinking and help make our communities safer whilst improving their own profitability."