A HUDDERSFIELD student will pitch his tent to Sir Richard Branson – by pitching his tent on the billionaire’s lawn.
Jacob Hill, 19, will demonstrate his Lazy Camper to the Virgin boss next week.
The enterprise development student has won through to the final four of the Pitch to Rich contest, where young entrepreneurs have the chance to impress the self-made tycoon.
Jacob and fellow student Andrew Bray have developed an all-in-one festival kit called the Lazy Camper.
A full camping set, including a tent, sleeping bag, first aid kit and cooking equipment usually costs around £140.
But Jacob’s Lazy Camper – including a two-man tent, sleeping bag, sleeping mat, camping stool, waterproof poncho, cooking and eating utensils, head lamp, five-litre water carrier, stove and fuel – is on sale for just £60.
The Southowram teenager will try to sell the idea to Sir Richard and four other Virgin executives on Tuesday.
He could win a share of £5,000 if they like his product.
“I can’t wait!” said Jacob. “It is not just about the prize money, it is the privilege of pitching to Sir Richard Branson, who is my biggest role model.”
Jacob hopes to pitch his tent on the lawn of Sir Richard’s Oxfordshire mansion during the demonstration.
Late last year, Jacob registered with Virgin Media Pioneers, which aims to boost young entrepreneurs.
He soon became a Yorkshire ambassador for the scheme and heard about Pitch to Rich – an online contest, attracting hundreds of entries, in which pioneers with bright ideas post short films about their venture.
Jacob and Andrew worked social media sites in order to canvass support. It paid off and the Lazy Camper came top of the poll, with 1, 274 votes.
Last month Jacob spent a week camping on the grounds of the university to demonstrate the quality of his product.