A NEW campaign in West Yorkshire pubs and clubs is aiming to call time on DVD pirates.
Posters and beermats will be on display in pubs across the region to educate drinkers about the implications of buying pirate DVDS.
Licensees will also receive packs detailing the legal implications of letting pirate sellers in their premises.
The campaign is run by the Industry Trust for IP Awareness.
A spokesman for the trust said: "Chinese pirate DVD traders are a common sight in pubs across the country. But behind many innocent-looking sellers are organised criminal networks."
Licensees could face prosecution if found to be actively helping copyright offenders on their premises.
Graham Hebblethwaite, Chief Officer of West Yorkshire Trading Standards, said: "The sale of counterfeit DVDs is extremely widespread and is increasingly damaging to the industry and legitimate retailers.
"The link between counterfeit goods and other more serious crime is well known and it also puts money in the hands of criminals.
"We will continue to support the industry by tackling the sale of counterfeit items, whether they are offered at markets, car boot sales, on the internet or in pubs and clubs."
