OVERSEAS visitors are choosing to spend more time and money in Yorkshire, says a new report.
The International Passenger Survey showed spending by people visiting the region from abroad rose by 70% during the first quarter of 2011, compared with the same period last year.
And the amount of money generated by overseas visitors holidaying in Yorkshire during the peak summer months from July to September has risen from £33m in 2008 and £43m in 2009 to £59m last year.
The increase follows the launch of the Welcome to Yorkshire tourism brand.
Yorkshire tourism chiefs beat off competition from global names such as Virgin and Kuoni to land a trophy in the World Travel Awards for its high-profile marketing campaigns.
Last year saw a major increase in visitors from Asia, the USA and European countries such as Spain, Italy, Germany and France.
Gary Verity, chief executive of Welcome to Yorkshire, said: “Last year’s peak of the tourism season proved to be record breaking for Yorkshire.
“Each year has seen a major increase on the previous year’s figures. We are consistently raising our game and following the positive start to 2011 we are hoping the momentum continues to give us another record-breaking summer.”
He said: “Yorkshire really is a global brand.
“The combination of attractive exchange rates and our intensive international marketing and PR campaigns is having a direct impact on the overseas visitor market.
“And once they are here, we make sure they receive a warm welcome and an experience to remember. This is a real boost to the local economy and a fantastic result for the county’s tourism industry.”