YORKSHIRE tourism chiefs have been working hard to sell the charms of the White Rose county - to Lancashire.
Yorkshire Tourist Board staff took part in the Holiday and Travel Show at Manchester's GMex centre at the weekend.
Armed with copies of the new 90-page Yorkshire Visitor Guide 2004, board representatives promoted a range of holidays, short breaks and day visits.
David Andrews, the board's chief executive, said: "Yorkshire and Lancashire may appear to be at loggerheads when it comes to sport, pride and - in the past - royal allegiance.
"But research shows that Lancastrians love to come to our region.
"In fact, 1.34m trips were taken to Yorkshire in 2002 by people from the North-West and they spent more than £175m here."