GOVERNMENT campaigns to get people to eat more fruit and vegetables have fallen on deaf ears in Yorkshire.
New research shows that while more people are aware of the “five-a-day” rule, not enough people in the county are putting it into practice.
Figures show only 25% of men and 26% of women in the region reach the five a day target.
And on average men eat 3.2 portions of fruit and vegetables a day and women eat 3.5.
Dr Paul Johnstone, director of public health for Yorkshire and Humber said: “Five a day has firmly embedded itself in the nation’s vocabulary and that is encouraging, but to have a real impact on people’s health we need to encourage people to start consuming more fresh fruit and vegetables every day.
“People are thinking more about their diet but it’s about getting into good habits and making eating five a day second nature.”