More than half Yorkshire’s parents lack the first aid skills needed to save their child’s life, a study shows.
New research carried out by first aid charity St John Ambulance has revealed how 51% of parents in Yorkshire wouldn’t be able to help their children if they were victims of life-threatening accidents.
Now the charity is launching a new TV advert aimed at encouraging more people to learn basic first aid.
The advert will be aired tonight during ITV’s Doc Martin.
It features a boy and his father playing in the garden as a mother watches through the kitchen window.
The boy climbs a high tree but a branch breaks and he falls to the ground.
A shocked mother runs out of the kitchen as we hear that she is a St John Ambulance volunteer with the first aid knowledge to save lives.
But as she reaches the garden we realise she has no connection to the father and boy and has simply rushed out to take her washing in from the rain.
Meanwhile, in an empty park the boy is unconscious with the dad screaming for help.
Viewers are urged to visit www.sja.org.uk/savetheboy to learn the first aid needed to keep the boy alive. These are the basic first steps required in any first aid emergency.
It comes after a study of 3,000 parents found one in five didn’t consider first aid important.
But 63% said having first aid skills would make them feel more prepared for parenthood.
Simon Dunn, regional director for St John Ambulance North East, said: “It’s devastating to find that half of parents wouldn’t have the first aid confidence to save their own child’s life. And it’s not just parents. Nationally, over two-fifths (41%) of people admit that it would take something as severe as the death of a loved one to make them learn first aid.
“Unfortunately, our volunteers can’t be everywhere so we’ve developed an online experience to help more people be the difference between a life lost and a life saved.
“We don’t want anyone to be helpless in a first aid situation especially when learning life saving skills is so simple.”