As our children head back to class with shiny new shoes and backpacks, they may look ready for the new term but, worryingly, one in seven pupils skip breakfast and can’t make the most of their school day.

With the ever-increasing problem of food poverty in the UK, families are on a tight budget and are going without meals – including breakfast.

In the latest findings by Kellogg’s, teachers admit they’ve noticed weight loss among pupils returning after their long summer break.

They also say it’s tough to teach children who haven’t eaten breakfast because kids struggle to concentrate with empty tummies.

That’s why school breakfast clubs play such a vital role in helping our children shine.

This September, breakfast clubs will continue to provide children with a meal in a fun, safe environment which will help give them the best chance to reach their full potential in the classroom.

For the past 16 years, Kellogg’s has been helping to support more than 1,000 clubs across the nation and more pupils than ever are starting their day the right way.

As a result, teachers are seeing an improvement in attendance and concentration levels in their pupils – and parents are getting the support they need to keep providing for their families.

Happy, safe and well fed

It’s a benefit being felt all across the country. Sue Kennedy from a primary school in Manchester says, "Our breakfast club allows working parents, and in particular single parents, to drop their children off and go to work knowing they’re happy, safe and being well fed. The result is a positive knock-on effect on the whole family," she believes.

Parents have been able to take up new training opportunities and jobs without worrying about expensive childcare or getting there on time.

All the while their children are getting the best care from their community.

"To most parents, that sort of peace of mind is priceless," adds Sue.

So let’s make Kellogg’s Help Give a Child a Breakfast campaign bigger than ever this year.

For every special box of cereal sold, Kellogg’s will donate one bowl** of cereal to someone in need.

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30g serving of Kellogg Corn Flakes or Rice Krispies (excluding milk).

Source: YouGov with 1,176 teachers, July 2014/OnePoll with 2,000 parents of children between 4 and 16, July 2014.

UK Holyland et al (202) Nutr Bull, 37 (3), 232-40 /A Lost Education report by Kellogg’s.