SKIPPER Jon Worthington and marketing chief Sean Jarvis today joined forces to urge the Huddersfield public to help drive Town up the League I table.
The club have slashed admission prices for Saturday's crunch home clash with Cheltenham to £10 adults and £5 seniors, students and juniors.
It's hoped that will provide a significant gate boost as Peter Jackson's 16th-placed side aim to follow up an exciting 3-2 win over Swansea in their last home outing.
There were 9,399 in the stadium for that game, but director of business development Jarvis is hoping to break the 12,000 barrier against Cheltenham.
"I believe the fans can play a crucial role in kick-starting a climb up the table," said the ex-Oldham Athletic director of marketing.
"We can't wipe the defeats at Doncaster and Yeovil from the record books, but we can bounce back by beating Cheltenham in our first home match of 2007.
"It's a well-worn adage, but a large and vocal crowd really can be like a 12th man for the team and play a key role in earning a victory.
"Cutting prices for Saturday's match is our version of a January sale. We're saying to people 'Come down, give it a try and see what we've got to offer'.
"The last three home games (draws with Northampton and Tranmere and the win over Swansea) have provided plenty of entertainment.