DEAN HOYLE has hailed Town fans for their response to a Football League survey – and pledged to build on a highly encouraging outcome for the Galpharm club.
Town were singled out for their initiatives to attract new supporters and their use of new technology to communicate with fans.
And the ticket office received the highest rating of all 72 League clubs for the attitude of staff.
Town were one of only eight clubs who had more than 1,000 responses to the 2010 Football League Supporters’ Survey (along with Charlton, Leeds, Newcastle, Nottingham Forest, Sheffield United, Southampton and Watford).
Chairman Hoyle said: “We promoted the survey extensively because we feel it’s an important method of gaining feedback. Our fans responded really well.
“I have seen the whole League results and we are highlighted as leading the way in many areas, but the more detailed report of the responses of our fans makes even more interesting reading, and we will act on the findings.”
Of Town fans who responded, 27% were females, up on the League average of 23%, and replies came from as far afield as Ashford in Kent, Belfast, Bournemouth and Glasgow.
Town-specific results included:
l Playing the ‘most entertaining football’ in League I and the fourth-best in the Football League.
l A 1.74 out of 2.00 rating for ‘bringing own youth products through to the first team’, the second-best in League I.
l The second-best ‘overall matchday experience’ in League I and third-best in the Football League.
l The second-best in the Football League at ‘making fans feel valued’.
l The best in the Football League at ‘communicating with supporters’.
l The best in the Football League at ‘attracting young supporters’.
l The ‘most engaging pre-match/half-time entertainment’ in the Football League.
l Second to Exeter in ‘high-quality matchday programme’.
l Attitude of ticket office staff and ease of purchasing ticket in advance the best in the Football League.
l Second-best in the Football League on value-for-money season-tickets.
l Second in the Football League for ‘clear line of sight’ from all seats in the stadium.
l Among the top five in the Football League for disabled facilities.