LEE RICHARDSON has become a key man in West Ham’s bid for an immediate return to the Premier League.

The former Town midfielder (38 appearances and three goals between 1997-99) has been added to Sam Allardyce’s backroom team – as a psychologist.

The 42-year-old, right, also played for hometown Halifax, Watford, Blackburn, Aberdeen, Oldham, Livingston and Chesterfield, where he was manager from 2007-09.

He’s since been working in sports psychology, earning praise from Lancashire cricketers and Warrington rugby league players.

“I’m interested in Lee because he’s been a player, a coach and a manager who now has an honours degree, said Allardyce, also an ex-Town player.

“I believe what’s between our ears is important and it’s the first time I’ve found a psychologist with a proper football background.”