TOWN have cut admission prices for their crunch home clash with Colchester on Saturday week – and given season-ticket holders the chance to cheer the team on from the Pink Link Stand normally reserved for away fans.
It’s £10 adults and £5 concessions as the club aim to attract bumper backing for a game in which they could have the opportunity to clinch a League I play-off berth.
The opening of the Pink Link Stand to home fans is a first for this season, with 1,500 seats available for season-ticket holders to transfer to in advance of matchday.
Chairman Dean Hoyle, pictured, explained: “The atmosphere against Millwall was brilliant. The ground was bouncing and I’m sure it came over on the TV coverage as well.
“There hasn’t been a better atmosphere here for years.
“The fans really stepped up and contributed to a great evening.
“Their support pushed our players on to a great result against a very good team in a game when the pressure was really on us.
“For our last home game of the regular season I have decided the club really needs to lead the way and go the extra mile.
“We have got to do everything we possibly can to support the players in what could be a real crunch match – and key to that is a having a big crowd and another cracking atmosphere.
“If we can do that, with the fans roaring the team on, it could make the game one to remember.”
Hoyle added: “We initially categorised the game as A but as the results have gone by we have now decided to change it. It’s my gut instinct to really go for it!
“There’s no room for regrets or hindsight. Now is the time for us to focus on passion.”
Allowing home fans into the Pink Link Stand will incur extra stewarding and police costs, but Hoyle explained: “There is no doubt having fans behind a goal can be of benefit.
“We listen to our fans, but as I have explained before, we have to be realistic and the financial costs are normally just too high for every game. However, as a one-off, it is worth it.
“Now is the opportunity for those season-ticket holders who have been calling to be allowed in the stand behind that goal to take their chance.
“In order to maximise the capacity elsewhere in the ground, we need to be able to resell the tickets of transferring season-ticket holders.
“It will be interesting to see the response, but I will be disappointed to see less than 1,200 Town fans in there, and overall, I want to break through the 18,000 barrier. It’s ambitious, but why not?”
While fans can pay at the turnstile subject to availability of seats, reduced-price tickets go on sale today (they can also be bought on-line or by ringing the ticket office).
Those who have already bought a ticket at category A prices can get a refund of the difference by calling in at the Galpharm ticket office or ringing 01484 484123.
Season-ticket holders wishing to transfer to the Pink Link Stand should hand in voucher No23 (with name and season-ticket holder number written on the reverse) to the ticket office before 5.00pm on Friday, April 30 or at the stadium superstore or Sporting Pride store in the town centre before 3.30pm on that day.