Huddersfield Town’s cut-price season-card offer will end when sales hit 15,000.
And according to commercial director Sean Jarvis, that’s not too far off.
Season cards, covering all 23 home Championship games for David Wagner’s side in 2016-17, are £179 for an adults, £69 Under 18s and £23 Under 8s in all home areas of the John Smith’s Stadium.
Town are deliberately not revealing the number snapped up so far as they assess the effect of various #WagnerRevolution marketing initiatives.
But the Revell Ward (Main) Stand lower tier is close to selling out.
“Sales are still going well, and even though the season has ended, business this week has been good,” said Jarvis.
“Initially we made 10,000 available, and we were taken aback by how quickly they were sold, particularly on-line.
“We then decided to extend the number available at the special price to 15,000.
“But that will be it, and we have a board meeting next week to finalise the prices thereafter as well as matchday admission at the turnstile.
“I would encourage those who haven’t yet bought to act now to make sure they get a card at the reduced price and for the area of the stadium they want.”
Jarvis believes the work which has gone into marketing the season cards will be invaluable going forward.
“Our database provides opportunities to target certain sectors of support and certain postcode areas,” he explained.
“We are trying to encourage families to come down and bring in people who have been to just a few games as well as new fans.
“In terms of marketing, we are able to analyse the things that work well and those that don’t work so well.
“That will help us, not just this year but going forward too.”