Simon Grayson has backed his Preston North End side to establish themselves in the Championship.
North End had been tracking Tom Bradshaw, the Walsall striker from whom Town distanced themselves after reports of interest.
But the League I club kept hold of the 23-year-old former Shrewsbury Town player.
Grayson, the man who guided Town into the Championship in 2012, had previously brought in four new faces.
Defender Liam Grimshaw and midfielders Ben Pearson were signed from Manchester United.
Aston Villa striker Callum Robinson and West Bromwich Albion keeper Anders Lindegaard were brought in on loan.
And Grayson also extended the stay of Middlesbrough midfielder Adam Reach.
“In this window, the price can go up but also, the limited availability of players is a thing to consider,” said Grayson, whose side have a Tuesday-night trip to Derby County before taking on Town.
“You don’t want to go out and bring in someone who is no better than what you have already got on the books.
“I’ve said this before but why would certain clubs sell players if they think they have a chance of going up or are trying to avoid going down?
“If that was us, we wouldn’t be selling players.”
Grayson admitted: “We could probably have done with another striker to give us some more depth to the squad.
“We would love to have a few more goals in the locker and another striker but this group has done really well.”
Ex-Town defender Tom Clarke, now Preston skipper, is due back against Derby after missing two games with a groin strain.